“A Brand is a person’s gut feeling about a product, service or company. A Brand is not what YOU say it is. A Brand is what THEY say it is.”  - Martin Neumeier in “The Brand Gap”

DIY website builders advertise and display themselves as a simple, easy to use solution to get professional modern websites at low cost. While it's definitely a bonus to pay so little to get your website published and your business name out there, it comes at a cost. Your time.

Organic refers to the optimization of the website build, original content generation, and the dissemination of the content throughout the web. It is not paid SEO advertising. The search engines take your dynamic content, and return results that organically fit with the searches and needs of the user. Your focus is on the content of your website and how it aligns with what users may need at any given time. Is it worth it? YES, and here’s why.

  Many are familiar with the term Search Engine Optimization, meaning getting a website to rank higher in search results. But few know what SEO is actually doing. What are we optimizing? What is a search engine? How does this relate to my business needs? Let’s break this down at the top level.

Digital Marketing Requires the Right Foundation A truly successful Digital Marketing Campaign extends beyond the campaign itself. The plan of action needs to be integrated into the website framework as well. To build a foundation for results, you must align your business goals with your online presence.  Here are 3 pillars to focus on that will put you on the right path.

2018 is upon us. Hopefully, this past year was good to you and your organization, thanks in part to your website. If not, now’s the time to figure out what to do moving forward.