Our Shades of Blue Wordpress Site
Our Shades of Blue – Marketing Modernization & Portal Integration
A strategic digital overhaul focused on bridging the gap between public advocacy and resource accessibility. WRIS Web Services redesigned the public-facing WordPress website for Our Shades of Blue to serve as a high-conversion "front door," while maintaining seamless integration with a robust, ColdFusion-based resource portal hosted on a dedicated subdomain.
Services Provided:
Project Management • UX/UI
Key Results:
Role-Based User Journeys:
- Developed clear pathways that guide students, educators, and volunteers directly to their respective portal resources.
Modernized Outreach Hub:
- Created a vibrant WordPress presence that reflects the high caliber of the organization’s mentorship programs.
Subdomain Synergy:
- Established a seamless visual and technical bridge between the informational site and the ColdFusion resource portal.
High-Impact CTAs:
- Implemented strategic calls-to-action that have streamlined student enrollment and volunteer recruitment.
Conclusion:
Our Shades of Blue now has a digital ecosystem that works as hard as they do. By separating the marketing narrative into a modern WordPress site and linking it seamlessly to a robust ColdFusion portal, WRIS Web Services has created a best-in-class user experience. The organization is now better equipped to onboard its community, ensuring that life-changing resources are always just one click away.
The Challenge:
Our Shades of Blue provides vital tools for students, educators, and volunteers, but these resources were housed in a separate ColdFusion-powered portal that felt disconnected from the main organization site. The original WordPress homepage lacked clear calls-to-action (CTAs) and a cohesive brand narrative, making it difficult for new users to find their way to the specialized portal. The challenge was to create a modern experience that educated visitors and moved them intuitively into the functional resource environment without disrupting the existing technical infrastructure of the subdomain.
The Solution:
WRIS Web Services utilized Elementor Pro to build a high-energy, mission-driven WordPress site that acts as a strategic funnel for the organization. We architected custom user journeys for each primary stakeholder—students, educators, and volunteers—making the transition to the ColdFusion resource portal clear and purposeful. While the frontend was modernized for brand impact and outreach, we provided the technical consistency needed to link the main site with the subdomain. This ensures the "marketing" side is easy for the team to update, while the "functional" side remains a stable, professionally maintained resource engine.
